Product

Eight modules.
One closed loop.

Each module is a slice of the autonomous CMO. They share state, share voice, share the Portfolio Playbook. The founder sees one surface — Orbit runs all eight.

01 · Direction

The founder's only daily surface.

Set the objective. Read the brief. Approve the high-leverage moves. Ten minutes a day, then close the tab.

  • ObjectiveOne target. 90-day plan auto-generated, revised weekly.
  • BriefPlan vs. actual, top win, top loss, what I changed, what I’m testing, what I need from you.
  • DecisionsApprovals stack. One tap to ship, kill, or escalate.
  • HeartbeatLive status — drafting, watching, scaling, paused.
02 · Content

Long-form in. Channel-tuned out. Voice fidelity is the bar.

Fireflies meetings, podcasts, and founder writing become posts, threads, scripts, shorts — sounding like the person who built the company.

  • SourcesFireflies meetings, podcasts, internal docs, the founder’s writing samples.
  • ChannelsLinkedIn, X, TikTok, Instagram, YouTube Shorts, blog. Each retuned, never copy-pasted.
  • VoiceEvery draft graded. Below 85, rewritten. Below 70, blocked.
  • CalendarCadence per channel, per ICP. Founder approves the week.
03 · Ads

One hook at a time. Measure everything.

Generate creative. Push to Meta, Google, LinkedIn, TikTok, X. Kill losers fast, scale winners, rebalance budget — optimizing to the funnel metric, not the platform metric.

  • CreativeHooks, headlines, copy variants generated against the playbook’s current best.
  • BudgetsDaily rebalance across platforms. Founder caps the ceiling.
  • AttributionAll the way to activation and paid conversion — not just clicks.
  • KillPre-stated criteria, triggered automatically, logged in the brief.
04 · Lifecycle

Every touch pushes toward one activation event.

Onboarding, expansion, win-back. Pricing tests written through to Stripe. Closes the loop from ad spend to LTV — because the same system owns the ad and the upgrade page.

  • OnboardingSequences tied to Launchpad funnel events, not generic day-counters.
  • PricingTests on the upgrade page; winners written to Stripe.
  • ExpansionTriggered on usage signals, drafted in founder voice.
  • Win-backCohort-aware sequences for churned customers worth re-engaging.
05 · Experiments

One framework. Every test writes to the playbook.

Landing pages, pricing, ad creative, subject lines, hooks. Same shape every time: hypothesis, one variable, success criteria, sample, outcome.

  • One variableTagged at start. A multivariate “test” gets rejected.
  • CutoffSample and end-date pre-declared. No moving the goalposts.
  • OutcomeHooks, ICP, channel, CAC, activation — all stored together.
  • PromoteOne click writes the winner to the Portfolio Playbook.
06 · Radar

The moment to show up — with a draft already written.

Watches Product Hunt, HN, X, LinkedIn, news cycles, conference calendars, competitor moves. Surfaces the moment with a draft asset ready to ship in under an hour.

  • SignalsPH launches, HN trends, X spikes, news cycles, competitor releases.
  • FilterPer-company ICP overlay so noise gets filtered, not just ranked.
  • DraftResponse post, ad variant, comment hook — generated alongside the signal.
  • DecayTime-to-ship stamped on every signal. Three hours old? Decay applied.
07 · Outbound

Real conversations with exactly the people who feel the pain.

Cold email and LinkedIn sequencing in the founder's voice. ICP-targeted, signal-driven, voice-scored before sending. Replies land in the founder's inbox — Orbit drafts the next move.

  • ListsBuilt from signals and portfolio crossovers — not bulk lookalikes.
  • SequencingCold email, LinkedIn, X DM. Each step in voice, each step approved as a pattern.
  • RepliesDrafted in voice, paired with a CRM update, ready to send in three lines.
  • LearnsEvery subject line, every opener, every CTA tagged for the experiment loop.
08 · Portfolio

The compounding asset. The whole point.

Ranks Galax companies by momentum, flags where to shift attention or spend, spots cross-pollination — Company A's audience is Company B's ICP; A's winning hook works on C.

  • MomentumEach company scored on the metrics that matter at its stage.
  • CrossoverHook patterns, lifecycle steps, pricing curves transferred between companies, with attribution.
  • Attention“Spend the hour on this company today, not that one” — with the reason on the row.
  • PlaybookEvery result writes a row. After 30 companies, the playbook is the moat.

Direction in. Marketing out.

Onboard one company in twelve minutes. The Portfolio Playbook seeds the rest.

Get startedRead the manifesto