Changelog

What shipped.
What it cost. What it earned.

Orbit’s own brief, written in the same voice it uses on Mondays. Newest at the top.

Apr 28, 2026v0.4 · Outbound

Outbound engine and voice corrections.

The autonomous CMO can’t punt the #1 growth lever to Apollo and Instantly. So we shipped Outbound — cold email and LinkedIn sequencing in the founder’s voice, replies drafted in the founder’s inbox, every step tagged for the experiment loop.

  • Outbound module — sequence builder, voice-scored steps, signal-driven lists.
  • Reply drafter — three-line responses in voice, paired with CRM update.
  • Voice corrections loop — founder edits feed the voice model, not the prompt.
  • ReadyPermit pilot live. moat-hook-v3 · +22% reply.
Pipeline motion. ReadyPermit reply rate 18% · two meetings booked from sequence step 2 · zero manual sends this week.
Apr 14, 2026v0.3 · Radar

Opportunity Radar with drafted assets.

Watching the right window isn’t enough — the asset has to be drafted by the time the founder reads the signal. Radar now ships with a per-signal draft attached.

  • Sources · Product Hunt, HN, X, LinkedIn, news cycles, conference calendars.
  • Per-signal draft · response post, ad variant, comment hook generated with the signal, not after.
  • Decay · time-to-ship stamped on every signal. Three-hour-old reads as cold.
  • ICP overlay · per-company filter so noise doesn’t outrank a real moment.
Apr 1, 2026v0.2 · Ad engine

Ad engine writes back to Stripe and Meta.

Recommendation isn’t the bottleneck — execution is. Ad engine now runs the kill criteria and the budget rebalance on its own, within the founder’s ceiling.

  • Closed-loop budgets — daily rebalance across Meta, Google, LinkedIn, X.
  • Kill criteria — pre-stated, triggered automatically, logged in the brief.
  • Pricing test → Stripe — winner on the upgrade page is written, not staged.
  • Funnel attribution — ROAS tied to activation, not clicks.
Northstar · moat-hook-v3 scaled +35% · ROAS 3.2 at cohort day 30 · CAC -12% MoM.
Mar 17, 2026v0.1 · Direction

Direction console and content factory.

The first slice. One screen for the founder. Long-form in, channel-tuned out. Voice fidelity is the bar — below 70 won’t ship.

  • Direction console — objective, brief, decision drawer, heartbeat.
  • Content factory — LinkedIn, X, blog, shorts. Voice score per draft.
  • Voice model — trained from Fireflies and writing samples per founder.
  • Brief generator — plan vs. actual, top win, top loss, what I changed, what I’m testing, what I need from you.
Feb 28, 2026v0.0 · Bench

The bet. Written down.

Spec committed. Seven modules drawn. Mars-red picked. First company connected. The system has a name.

Read the next one on Monday.

Onboard a company today. The first brief lands at 06:30 PT.

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